Find New Ways to Expand and Improve Your Business with Attraction Marketing
Written by MichaelZ on March 11, 2010 – 10:35 am -One of the fundamental tenets of sales is the idea of holding on to your customers for good. You can do this through something called attraction marketing. A lot of marketers tend to focus on completing a sale and then start hunting for a new customer. But that’s not how it works if you want a long term business. The power of attraction marketing is your ability to blend your passions into your business so your customers feel like they are able to have an experience that’s more than they expected.
There are lots of consumers who enjoy shopping but absolutely hate the sales pitch or the salesperson. Attraction marketing works by aligning the universal principle of radiant, positive energy. There’s no pushing or prodding of the customer, so as a result there’s no resistance to “be sold” by the customer. The advantage of attracting customers in this way is that you won’t look like you’re selling to them, even when you’re doing it easily. It’s kind of like the basic idea behind Karma: sell good things without compromising your values and good things (sales) will come back to you.
Now that you understand the idea behind attraction marketing, we can discuss some hints to assist you in getting started. You can build your success even more by using traffic ultimatum.
If you want to succeed with attraction marketing, you have to do it keeping in mind the kind of value you deliver.
Getting targeted customers, making new sales, striking new partnerships, everything that makes your marketing result oriented should be about delivering value. Profits are important for any business; without profit there is no point. You have to look beyond the immediate sale and look at the value of giving someone a good deal. This is called creating real value. Being transparent in your dealings and not being afraid to let your customers get the big picture will take you a long way. It will also encourage a lot of positive word of mouth for your products. The content of your online business should emphasize in every possible way that you are customer-oriented and will deliver the best possible products to your clientele. Make sure everything on the website is crystal clear and easy to understand. You do not want people who end up clicking your banners or advertisements to not be able to find what they came for. This ease that they feel when browsing your site will give them a positive experience that will keep them coming back. You can also use the steps taught by traffic ultimatum.
After you establish a reputation as an online company that is unique from the competition all the way around, you will get the interest that you need and deserve. With that said, be sure you do not compromise for anything that is ordinary when it comes to your company, no matter the size. The company’s website layout for example, should look professional, however making use of a free template will not do much. The best suggestion is that you should find a true professional to create your business web site. Avoiding the “me too” image, you must present a truly polished appearance. People go with your face value, and how you present yourself definitely counts. By being unique and different from the crowd, you’ll be on the safe side.
All in all, driving your business ahead with attraction marketing requires a lot of work on your part. This encompasses spending the time and doing the work needed to offer high quality in all your endeavors. Any marketing method, even attraction marketing will require a lot of work to get really big results. Go ahead, start captivating your way to achievement!
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Search Engine Company - How to Get Hold of a Good One
Written by MichaelZ on March 10, 2010 – 1:13 am -A search engine optimisation company could be exactly who you need to help your website grow into the profitable venture that you always knew it could be! There are a myriad of ways to make money from a website when you are operating it properly, whether you’re selling items from the website or whether you are just attracting viewers and collecting money from advertising revenue, you will be able to make money from your website when you are attracting enough traffic to generate substantial numbers. The trick comes with generating those numbers.
Selling Online is a dynamic seo consultant that will study your website and show you exactly how to make on-site improvements that will make you a winner when it comes to optimisation.
How Do You Get More Traffic?
The main object of any search engine optimisation company is to ensure that your website appears on the search engines’ index pages, preferably at the top of the first page. As you are possibly aware already, over ninety per cent of any internet search is made by punters putting in their request to a search engine, and the results that a search engine produce are dependent almost wholly on how efficiently a high ranking website has been optimised.
Those search engines are going to recommend your website to visitors based on a few different factors. One of them will be the keywords which you list throughout your website. Keywords are the terms which people enter into a search engine when they are looking for answers to a question they have. The best method is to pick out keywords on your site that you think people would be searching for, and then use those terms throughout your website. By doing this you should have a good chance of attracting traffic.
Check out Selling Online, a well established seo consultancy when you have read this article.
A search engine optimisation company worth its salt will insist that it is not the most used keywords that should be put in your pages for the best results. The keywords to seek out, to get the highest amount of traffic, are the least used keywords that punters still type in, but not so often. These are referred to as niche keywords and in the long run have a much better chance of getting a good return in clicks.
In What Other Way Can You Take Advantage of Search Engine Optimisation?
The next crucial task a search engine optimisation company will get going with is to build up the back links coming into your site from other sites who have a connection with yours and are happy to advertise your site on theirs - a well established system that the search engines count as a recommendation for your site from others.
Why not give us a callor email us to find out how we can promote your company to the top of the search engines pages?.
Selling Online is a dynamic search engine company that will evaluate your website and tell you exactly where to make on-site improvements and obtain a flood of back links that will make you a winner when it comes to optimisation for web traffic.
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Are 1st Page Rankings Worth the Time & Effort?
Written by MichaelZ on March 10, 2010 – 1:13 am -Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.
A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.
SEO Works
We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.
Tracking the Moves
The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:
- Nov 08 - position 18 = 6 leads
- Dec 08 - position 9 = 31 leads
- Jan 09 - position 9 = 126 leads
- Feb 09 - position 4 = 102 leads
- Mar 09 - position 4 = 207 leads
- Apr 09 - position 4= 221 leads
Summary of Results
The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18th to the 9th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.
For online marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.
It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.
Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.
Results provided by 10th Degree online advertising agency, and Jazel auto dealer websites.
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