Archive for the ‘Online Business’ Category
Search Engine Company - How to Get Hold of a Good One
Written by MichaelZ on March 10, 2010 – 1:13 am -A search engine optimisation company could be exactly who you need to help your website grow into the profitable venture that you always knew it could be! There are a myriad of ways to make money from a website when you are operating it properly, whether you’re selling items from the website or whether you are just attracting viewers and collecting money from advertising revenue, you will be able to make money from your website when you are attracting enough traffic to generate substantial numbers. The trick comes with generating those numbers.
Selling Online is a dynamic seo consultant that will study your website and show you exactly how to make on-site improvements that will make you a winner when it comes to optimisation.
How Do You Get More Traffic?
The main object of any search engine optimisation company is to ensure that your website appears on the search engines’ index pages, preferably at the top of the first page. As you are possibly aware already, over ninety per cent of any internet search is made by punters putting in their request to a search engine, and the results that a search engine produce are dependent almost wholly on how efficiently a high ranking website has been optimised.
Those search engines are going to recommend your website to visitors based on a few different factors. One of them will be the keywords which you list throughout your website. Keywords are the terms which people enter into a search engine when they are looking for answers to a question they have. The best method is to pick out keywords on your site that you think people would be searching for, and then use those terms throughout your website. By doing this you should have a good chance of attracting traffic.
Check out Selling Online, a well established seo consultancy when you have read this article.
A search engine optimisation company worth its salt will insist that it is not the most used keywords that should be put in your pages for the best results. The keywords to seek out, to get the highest amount of traffic, are the least used keywords that punters still type in, but not so often. These are referred to as niche keywords and in the long run have a much better chance of getting a good return in clicks.
In What Other Way Can You Take Advantage of Search Engine Optimisation?
The next crucial task a search engine optimisation company will get going with is to build up the back links coming into your site from other sites who have a connection with yours and are happy to advertise your site on theirs - a well established system that the search engines count as a recommendation for your site from others.
Why not give us a callor email us to find out how we can promote your company to the top of the search engines pages?.
Selling Online is a dynamic search engine company that will evaluate your website and tell you exactly where to make on-site improvements and obtain a flood of back links that will make you a winner when it comes to optimisation for web traffic.
Posted in Online Business | Comments Off
Are 1st Page Rankings Worth the Time & Effort?
Written by MichaelZ on March 10, 2010 – 1:13 am -Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.
A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering how many marketers are competing for the top positions for this keyword, appearing on the second page of search results seemed a like an accomplishment, but we thought that it could be better.
SEO Works
We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. Eventually, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.
Tracking the Moves
The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:
- Nov 08 - position 18 = 6 leads
- Dec 08 - position 9 = 31 leads
- Jan 09 - position 9 = 126 leads
- Feb 09 - position 4 = 102 leads
- Mar 09 - position 4 = 207 leads
- Apr 09 - position 4= 221 leads
Summary of Results
The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18th to the 9th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.
For online marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.
It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.
Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.
Results provided by 10th Degree online advertising agency, and Jazel auto dealer websites.
Posted in Online Business | Comments Off
Drop Ship Wholesales Is The Most Efficient Small Business Strategy
Written by MichaelZ on March 9, 2010 – 12:42 am -If you are in the online sales business, then it’s very likely that at some point your growth will slow due to lack of time or resources. This is the reason so many online sales businesses are turning to drop shipping services to permit them to continue to grow, even when they are running under limitations.
There are two key reasons why most businessmen fail at online sales, the first being that they don’t get valuable retail customers and keep them, and the second is that they don’t use the services of a wholesale source. They are both critical ingredients to success, and yet so many people disregard them.
A majority of people who begin in online sales, especially eBay, will usually be selling their old or unwanted personal items. This is one of the most difficult and time consuming ways to do business, as each listing takes a lot of time to create, and it’s likely that your products will be so disparate that it will be hard to get repeat customers.
This is where a wholesale source comes into play. They can offer you with high quality products at low prices, and because there are many available, you can relist merchandise and offer complementing items. The main problem that business owners have is that they don’t know where to find a good wholesale source.
In the past, people would purchase wholesale contact lists and join directories in the hope of landing a nice wholesale deal – unfortunately, this is easier said than done. But now, to buy wholesale you can join a centralized wholesale source that offers a portal to a lot of different wholesale sources, and you will only have to do a transaction in one place.
A centralized wholesale source is a one stop shop for access to thousands of wholesale items at direct wholesale prices. You don’t have to purchase in bulk quantities as they work on a drop shipping model that permits you to simply purchase the specific amount your customer has ordered from you.
Perhaps the greatest reason to buy wholesale merchandise this way is that you can purchase from multiple suppliers at the one time, without having to contact each wholesale source individually – the centralized wholesale source platform will do it all for you!
The way that this process works is through drop shipping. Dropshipper wholesale sources deliver product straight from their warehouses to your customer. So if you are a small sized business, you don’t have to worry about storage space or personnel to package and send merchandise. It saves you a huge chunk of time that you can redirect into marketing your wholesale products and making more sales to your customers. More sales don’t mean more work, they simply mean more money!
Using the services of a dropshipper that supplies wholesale source merchandise is the best way to make your business profitable – and being able to connect with multiple different wholesale suppliers in the one place is even easier. If you are serious about making a living online, look into what a centralized wholesale source dropshipper can do for you.
Posted in Online Business | Comments Off