Archive for January, 2010
Professional Web Promotion Strategies That Work
Written by MichaelZ on January 31, 2010 – 4:43 am -I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Paid links and over-excessive reciprocal linking are seemingly a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?
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It is not that long ago when a person, well at least a person that had enough money, could purchase a highly ranked backward link which would then result in their website gaining a high SERPS. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. We therefore saw online poker websites purchasing text link adverts on media and publishing websites which had a high page rank. The trading of backward links became big business with many people making a large amount of money.
But then the major power in the world of the search engines, Google, decided to move the goal posts by declaring war on this paid links market, stating that it was seriously distorting their search results. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.
2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.
2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.
Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.
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5 Important Website Writing & Design Conventions.
Written by MichaelZ on January 30, 2010 – 3:16 pm -This text outlines the five most vital conventions for writing and designing your webpages.
Your presentation is each bit as necessary as your content. The most effective content in the globe will not ever be browse if the presentation is so dangerous that nobody stays long enough to browse it. If you maximize your web site usability, your visitors keep longer, read more, and you create additional sales.
If the purpose of your net web site is to educate your readers and/or lead them to a specific action, (like buying something) then you ought to seriously consider following these style and writing conventions…
1. Start Every Page With Your Most Important Content.
2. Use Meaningful Link Text to Offer Information.
3. Write Scannable Pages.
4. Use Straightforward Website Designs.
5. Use Clear, Consistent Website Navigation.
1. Begin Each Page With Your Most Important Content.
Individuals are impatient; they can scan your page quickly and leave while they get bored. Place your best, most important content near the high of the page.
Style your layout so that nothing pushes your most vital content down past the “page fold”. That’s your “Prime Real Estate” — do not waste it. Massive logos, unnecessary graphics, ambiguous headlines…. all these items are a waste of your should valuable space.
Begin every page with a outline or a short list of page contents. Be specific, and place the newest items at the top of the list or during a “What is New” section.
2. Use Meaningful Link Text to Offer Information.
Web surfers decide in seconds whether or not your page is worth reading. When you utilize bland, content-neutral words for your link text, you miss an necessary opportunity to provide information. (Also - visually impaired net users typically instruct their computer to read the link text aloud, “Click here” won’t help them.)
The words employed in your anchor text ought to recommend what the reader will find after they click on the link, and help them attempt to click or not.
* Dangerous: To be told regarding icebergs, click here.
* Better: Icebergs
* Best: Where icebergs come back from.
You can make your links even additional informative by following them with a blurb:
Blurbs: Short Previews of Internet Pages
A “Blurb” is a short paragraph that offers a preview of the page at the opposite end of a link. You are reading a blurb now. If a blurb helps a reader conceive to click the link, then it works.
3. Write Scannable Pages.
Offline, books and magazine articles are designed for sequential reading: You begin at the start and browse to the end.
Online text is not essentially sequential - it depends upon smaller chunks of text, which the reader typically will not scan in order. Therefore each page of your website must build sense to a visitor who did not see the preceding page, or simply arrived from an exploration engine.
Meaningful, informative headers & subheadings, bulleted lists, and daring keywords all facilitate readers scan the page quickly and easily.
4. Use Straightforward Web site Designs.
Your guests did not come to work out your fancy graphics. They came to search out info concerning prices or availability, they’re trying for contact info or directions, or maybe they solely need some technical details…
Unless your website is regarding cool graphic effects, I can guarantee that your visitors do not extremely care concerning your spinning brand or dancing unicorns, or maybe whether or not your menu buttons blink or change background pictures on a mouse-over.
Net-savvy visitors have ‘trained’ themselves to ignore ads. Something that flashes, shimmers, blinks or dances around can not get the attention that it deserves.
The additional such things you put on your page, the tougher your reader will have to figure in order to seek out what they want. Too much of that and they’re gone, never to return. Use images wisely. Each image on your page slows it down, typically a little, generally a lot….
* Use smaller pictures whenever possible.
* For massive collections of images, use an index with thumbnails that they’ll click if they want to see the image full-size.
* Use an image editor to cut back the file size of your pictures
See our “Using images in your webpages” section for additional regarding all that ~ http://blt-web.com/web_design/using_images.html
5. Use clear, Consistent Web site Navigation.
Next to pages that take forever to load (and pop-ups), the largest complaint that surfers have is troublesome to perceive and/or inconsistent web site navigation…
* Use the same menu on all of your pages.
* Use a logical link hierarchy, with connected things together.
* Be perfectly clear along with your link titles & descriptions.
* Use text links whenever possible.
* If you want to use image links, use the alt=”link destination” element.
A web site with a lot of than ten or fifteen pages may not need a link from every page to each different page… you’ll be able to link to every section from every page, but provide every section its own “Table Of Contents”.
Every page should have a link to the home page and to the positioning map. (If you have got but 10 pages, you will omit a website map, but your home page ought to have a text link to every page for search engines.)
See our “Menu Design Tips” page for more information ~ http://blt-web.com/web_design/menu_design.html
Following these five easy tips will help your web site be a success. With faster-loading pages and easier-to-find info, individuals will browse a lot of of your content and are more likely to take the action that you wish them to.
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Learn Online Info Marketing and Create “Assets” That Increase in Value As Your Income Grows!
Written by MichaelZ on January 29, 2010 – 6:37 am -Will you image yourself because the owner of enormous quantities of land? And on your land you own a variety of commercial buildings. You’ve got leased out each building with what’s referred to as a “triple web lease”, which suggests that that you just receive all the rental income whereas your tenants take care of taxes, insurance and maintenance. In addition, each three to 4 months you produce another building, for terribly very little price, that quickly becomes leased and adds to your income. You’re ready to do this for so long as you wish to, making whatever income level satisfies you!
Sounds pretty desirable doesn’t it?
However what about the “real world”?
Learn On-line Marketing and Produce “Assets” That Increase in Worth As Your Income Grows!
Virtual Estate
Rather than costly property, did you know that you’ll learn to create what some have referred to as ”Virtual Estate”? Virtual Estate is comprised of:
? Net pages
? Net sites
? Intellectual property
? Information products
These are venues for the foremost valuable property in the world: INFORMATION.
You can learn to provide an unlimited quantity of quality product to an virtually unlimited variety of interested customers. “Product” will be created or obtained for a very low value and made obtainable to your customers as:
? E-Books - growing in popularity with instant delivery
? Audio Products - presented with the intimacy of the human voice, instant delivery of a moveable format
? Video Merchandise - deliver a “live” experience for those who prefer the visual learning mode
You Can Learn to:
? Produce quality content
? Present in an exceedingly distinctive manner
? Promote effectively
When you have got done this, you may have created “Info Assets”. As you continue improving your methods of making, presenting and promoting your product, your income will increase. When your merchandise are manufacturing an income stream, each product becomes a saleable business asset. As your income stream grows, so does the price of the assets manufacturing your income stream: specifically your product!
The greater the quantity of product you learn to provide, the a lot of income streams you may fancy!
Unless you have got the unlimited land and buildings I 1st mentioned, you will wish to search out out additional regarding making your own “Virtual Estate“!.
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